"Take Your Pick" Marketing Menu – Nikki Wolf
A Marketing Resource for Massage Therapists

The "Take Your Pick"
Marketing Menu

Stop doing random marketing. Start doing the right things, consistently.
Clients come to you in four main ways - and each route needs different marketing to support it. Choose activities from all four sections and do them consistently, and you’ll have a strong, well-rounded marketing strategy, that actually works! :-)
The 4 Routes to Booking
1
πŸ”
They search for you online or ask "do you know a good massage therapist?"
↓ the job for this is…
Be Found
Make it easy for people to find and choose you
2
πŸ‘‹
They remember your name when they finally need a massage
↓ the job for this is…
Be Visible
Stay front-of-mind for people not looking yet
3
πŸ’¬
A friend recommends you and passes on your name
↓ the job for this is…
Be Talked About
Let your clients and network do the marketing for you
4
πŸ”„
They've been before and come back β€” or remember to rebook
↓ the job for this is…
Nurture What You've Got
Keep existing and past clients coming back
Step 1 β€” Pick 1–2 actions from each section below
Be Found: 0 picked
Be Visible: 0 picked
Be Talked About: 0 picked
Nurture: 0 picked
πŸ” Job 1

Be Found

"They search for you"
Pick 1–2
Clear website message β€” who you help & what you're known for
Up-to-date Google Business Profile with photos & services
Actively ask clients for Google reviews
Blog posts or FAQs answering common questions
Listed in local directories or practitioner listings
Consistent contact details across all platforms
πŸ‘‹ Job 2

Be Visible

"They remember your name"
Pick 1–2
In Real Life
Collaborate with 1–3 local businesses (gyms, salons, cafΓ©s)
Leaflets or posters in well-chosen local spaces
Talk, demo, or taster at a local group or class
Stall at a local fair, wellbeing event, or market
Networking events β€” for relationships, not sales
Online
1–2 social platforms, used consistently
Post helpfully in local Facebook groups (not sales)
Guest posts, interviews, or other people's newsletters
πŸ’¬ Job 3

Be Talked About

"A friend recommends you"
Pick 1–2
Ask happy clients to recommend you to their network
Collect and share reviews and testimonials
Build referral relationships with local business owners
Tell friends & family clearly who you help and how
Find a "connector" β€” someone who loves making introductions
πŸ”„ Job 4

Nurture What You've Got

"They've been before & come back"
Pick 1–2
Talk naturally about rebooking during sessions
Send a follow-up message after appointments
Create an offer to bring past clients back
Loyalty scheme or membership option
Regular email or text to stay in touch
Notice when regulars disappear β€” reach out
Follow up with enquiries that didn't book
Step 2 β€” When do these things happen?
How often
Which job
Examples
Set up once
πŸ” Be Found
Website Β· Google Business Profile Β· Directory listings Β· Consistent contact details
Daily
πŸ”„ Nurture
Rebooking conversations Β· Replies to messages & comments
1–3Γ— a week
πŸ‘‹ Be Visible
πŸ”„ Nurture
Social post on your chosen platform Β· Local Facebook group activity Β· Follow up with recent enquiries or lapsed clients
Monthly
πŸ” Be Found
πŸ‘‹ Be Visible
Email newsletter Β· Blog post Β· Refresh reviews & testimonials Β· Networking catch-ups
3–4Γ— a year
πŸ‘‹ Be Visible
πŸ’¬ Be Talked About
Collaborations Β· Events or pop-ups Β· Seasonal promotions Β· Reach out to a connector
1–2Γ— a year
πŸ‘‹ Be Visible
Open day Β· Talk or workshop Β· Charity fundraiser Β· Local magazine feature

✍️ My Plan

Remember: This is a menu, not a checklist. You don't need to do everything β€” you need to do your things, consistently. Once it's in the calendar, your only job is to follow the plan. That's it. Easy! 😊
Β© Copyright Nikki Wolf 2026. All rights reserved.