December

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Nikki Wolf  ;  Last updated Nov 2025 

[6  2 Places. Applications close 9pm, December 2nd]

Your "Specialist Status" sorted - by Christmas!

Most therapists slow right down in December.

They assume nobody’s watching and promise themselves they’ll “sort things in January.”

You’re cleverer than that!

 You want to be the go-to therapist in your area in 2026 - the one people talk about, recommend, and pay well.

This is your head start.

If you want to go into 2026 with a massage business that’s thriving, the work we do now will set you up for the whole year ahead.

You don’t need to “wait until things quieten down”. 

December is where we get ready so you’re set up to be the go-to therapist in your area, by New Year.

Most therapists wind down their marketing, tell themselves “everyone’s busy”, and leave everything until the January.

We’re doing the opposite - here's why:
 

People talk more in December than they do at any other point of the year - there's family gatherings, work dos, catch-ups, parties... 

...and when your MESSAGE is clear, those chats can be super important to bring you recognition and reputation quickly.

That's why I created this inside the Academy for people starting in December.

We spend the next 30 days tightening up the bits of your business that actually make a difference.

So when the January lull arrives, you’re already positioned as the specialist people know, recognise and seek out.

This is what we're doing this December in the Academy

Specialist Status By Christmas
  • Get clear on your “massage magic” - what you’re known for and why people choose you
  • Identify the clients you want more of (and how to attract them)
  • Have the exact words for your socials and website so the right people book in]
  • Feel miles more confident, more visible and more recognisable in your area.

Once January starts, you won’t be fumbling around trying to “get going”.
You’ll already be the therapist who looks like a specialist.

You’re amazing at what you do - we just need to make sure more people know it!

 And because it’s Christmas, you’re getting a few lovely extras!

  1. Free 1:1 mentoring session to get you clarity and momentum. 
  2. Free 2026 Planning Workshop so your new year plan is ready to go.
  3. Free January inside the programme - meaning no payment in the quietest month

    You can join now, get the December foundations in place, and then have a January payment pause so you’ve got time to make your money back before the next payment.

By Christmas you’ll have your specialist status sorted.

By the end of January you’ll have a simple plan that brings clients in steadily.

By March you’ll feel like the go-to therapist in your area (with the income to match).

We begin in the first week of December and there are only four spaces.

I'd love to work with you, so read the details below and join the Massage Business Success Academy if it looks like the right thing for you and your business.

Nikki

 

This December in the Massage Business Success Academy, I'm going to work with a handful of massage therapists to get them recognised, recommended and well-rewarded in 2026

 

You're brilliant at what you do. Your clients love you, but your name isn’t spreading like it should. You’re doing incredible work, yet you’re still not getting the recognition (or the rates) you deserve.


Over four months, I’ll help you change that, so you’re recognised, respected, recommended, and well-rewarded for the work you do.

In the last 25 years I've built my own successful massage businesses and I’ve helped 100s of therapists create theirs - using the exact guidance, systems and trainings inside this programme.

I only take on therapists who I know the Academy can help. 

This won't work if you...

  •  Are just starting a massage business, and haven't had many clients yet. 

  •  Want to cram in loads of appointments so you’re working 24/7 

  •  Want to offer “cheap’n’cheerful” treatments. (If you don’t believe your work is worth at least ÂŁ55 an hour, this is not the programme for you. )

But if you... 

  • Have confidence in your massage skills 

  • Already have clients who love you - but you still feel like you're blending in with all the other therapists around.

  • Are ready for your pay to reflect your professionalism.

  • You want to be fully booked and better paid - without cramming in more hours.

  •  Are willing to put in the work and take action…Then we’re on to something! 

The model’s simple

Inside the programme, we’ll take you from best-kept secret to well-paid and widely known through three clear phases:

 

Phase 1: Get Seen

We’ll uncover what makes you different and help you say it clearly so the right people notice.
You’ll use the Nail Your Niche and Uniquely You trainings to get super clear on your own unique massage magic. You'll know exactly why clients should choose you over every other massage therapist  - and how to say that clearly in your marketing (while still sounding like your lovely self!)

Then we’ll bring it all to life with your Website Wizardry Toolkit and Social Media Ninja so your online presence shows off your true value and gets you noticed.

You’ll start seeing results fast  -in the first few weeks, you'll have the confidence to talk about your work and bookings will start coming in faster as clients finally “get” why they need you.

 

Phase 2: Get Talked About

Now that people are noticing you, we’ll get them talking about you. This is about your reputation and referrals.
You’ll use the Experience Enhancer to make every treatment feel special, and Design a 5-Star Service that makes clients want to tell all their friends about you!
You’ll build your Referral Network Designer — a simple system for setting up local connections and loyal "word-of-mouth-ers", who send new clients your way without you having to lift a finger.

You’ll start hearing it - clients recommending you, new names popping up, and word-of-mouth finally working for you.

 

Phase 3: Get Paid Properly

Now your reputation is growing, we'll make sure your prices match it! You'll find it easy to charge more when you KNOW how to explain the exceptional service you give.
 
You’ll apply the Treatment Menu Makeover to describe your services so deliciously they sell themselves, and use Perfect Pricing to charge confidently without having to do discounts.

You’ll start earning what your treatments are really worth. And have a business that feels premium, clients who respect your time, and rates that reflect your skill.

Here’s how it all works…

THE PROGRAMME

The Massage Business Success Academy is a 4-month online programme. You’ll move through easy, bite-sized trainings just 10–20 minutes each - so you can learn a little, try it, and see quick wins straight away. No tech overwhelm or no business jargon! You'll have all the tools, guides and cheat sheets you need to help you take action straight away.

We’ll begin by creating your Stand-Out Message - then move straight into bringing in higher-paying clients as soon as possible.

You’ll feel super-confident in what you’re delivering, how you price it, and how you talk about it.

THE SUPPORT: 

We’ll meet three times a month on a live group video call (these are small and focused, so you’ll never be lost in the crowd).

You’ll get my full attention, answers to your questions, feedback on your work and expert guidance to keep you moving forward. 

You’ll also get: 

  •  A private members-only group where you can ask questions, get feedback, and connect with others in the programme. 

  •  A Weekly Q&A Thread, where I’ll answer any business-related questions. 

  •  Optional (discounted) 1:1 add-ons if you want more personalised mentoring. 

 

You’ll get access to: 

THE MASSAGE BUSINESS SUCCESS ACADEMY

 After working with hundreds of therapists over my time as a massage mentor/teacher, I created the Success Academy as a pathway of trainings and exclusive resources to help you build your business. 

You’ll be guided through templates, email scripts, social media post ideas, website content ideas, checklists, worksheets and AI Wizards to save time and take the guesswork out of marketing your business.

You’ll access the pathway step by step as it’s laid out for you. Just follow the process!

 Most therapists tell me they finally joined because they were tired of feeling invisible. If that’s you, the next four months could change everything about how you feel in your business.

Bonuses

 And because it’s Christmas, you’re getting 3 extra-special gifts to make this easy for you to say yes to!

• A free 1:1 mentoring session
Your own private “unwrap some clarity” session. We’ll look at your strengths, what you want to be known for, and the direction that actually fits you. You’ll leave feeling clearer and ready to get going.

• The free 2026 Planning Workshop
Think of this as your New Year’s gift to future-you! Together, we map out your year in a way that feels realistic and actually doable. We'll create a nice, clear plan you can follow to really take things to the next level.

• Free January inside the programme
Because January can be a quieter (and more expensive) month for a lot of therapists - this is my Christmas treat to you: You only pay for 3 months. You still get 4 months of support - January is completely free and you to start the year without the pressure of another bill.

It’s easy to get started

This programme is designed to give you ALL the tools, guidance, and support you need to get the recognition and financial rewards your massages deserve. You can also upgrade to 1:1 sessions with me if you need them.
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3-month plan

ÂŁ375 a month x 3
(You pay only December, February, and March. January is FREE.)

5-month plan

ÂŁ250 a month x 5
(You pay only December, February, March, April, May. January is FREE.)

 

I know investing in your business can feel hard -  most therapists tell me this is the first time they’ve ever spent money on themselves, not equipment or CPD training.
But within weeks, you’ll be earning back that investment with better pricing, new clients and returning clients.

Bring in just one new client a week, and it’s already paying for itself - and the aim is for you to get plenty more than that!

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Love it or Leave it Guarantee

 I want you to feel completely safe saying yes.
If you join and it doesn’t feel right within the first 7 days, I’ll refund you  - no awkwardness, promise!
My job is to make sure you love the results you’re getting.


This Programme Works!

“I went from scraping by to fully booked — and finally raised my rates to £65/hr.” – Sarah, Kent

“Clients are now recommending me. I’ve doubled my income and finally feel proud of my business.” – Laura, Glasgow

 Here’s what other therapists say about the transformation they’ve experienced in Massage Business Success programmes.

 

Ready to Get Started? 

The Massage Business Success Academy will fast track your way to a thriving massage business. You’ll get everything I’ve learnt in 25+ years as a therapist (AND a marketing degree) - handed to you step-by-step.

 So if you... 

  1. Have been a qualified massage therapist for at least 3 years,
     
  2. Have room to take on new, higher paying clients every week, 
     

    And if you secretly love the idea of people saying, “You have to go to [Your Name],”...

…this is for you!

Doors close on the 2nd December and we start December 3rd.

 I’d love to have you join us! 

Nikki x
 

You’ve spent years learning how to care for others. Now it’s time to build a business that takes care of you! 

Ready to get started?

Step 1. DM me or email me at [email protected] with “SPECIALIST.”
Step 2. I’ll confirm your spot and send your enrolment link.
Step 3. You’ll get instant access and we’ll book your first Getting Started Call.


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